![]() Since it is also part of Marc Cain’s DNA that the design models can be combined with each other, it helps to visualize outfits ahead of time and to make the product framework plan much more visual.Īll the potential that 3D offers is heightened when the platform is integrated end to end. “You simply have a lot more possibilities once you have learned to use the tool well and have gained experience with the 3D perspective.”īy using 3D predecessor models and materials from the database, a large part of the collection can be visualized fairly quickly. Furthermore, outfits and theme overviews can be generated in advance with the simulations, which is a great advantage for collection planning,” says Rouette. “The elaboration with color, print and the respective ingredients immediately give an impression of the design and help to decide on the perfect product. YKK's New 3D Platform to Optimize Zipper Design 3D 360-degree views are also increasingly used as technical sketches instead of Illustrator and will be integrated into model descriptions in the future.” “With the creation of 3D content, it is now possible to combine these two databases, and patternmakers and designers can communicate using the same tool. “Databases of sections and Illustrator drawings were already available for a long time,” says Urs Konstantin Rouette, managing director of design, technical development, manufacturing, procurement and logistics at Marc Cain. For example, Marc Cain’s sales teams can offer more products and colorways to potential buyers, while its marketing teams can get a better read on what end consumers are interested in-all using virtual prototypes. Since implementing CLO into its workflow, the fashion brand has seen benefits outside the design department as well. Now, all these processes can be replaced or supported with 3D, enabling the company to save hundreds of hours in the design process and ultimately bring more products to market at a faster pace. ![]() ![]() Initially, cuts were plotted on paper and glued together by hand, print placements were held to the body and measured and outfits were drawn. Prior to its creation, the working method was very manual. Before the 3D department at Germany-based women’s designer fashion brand Marc Cain was founded in 2016, product design and development was a slow-moving process.
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